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10 Email Automation Software for SMBs in 2025

What is Email Automation Software?

Email automation software allows businesses to automatically send targeted and personalized email campaigns to their subscribers based on predefined triggers and actions. Instead of manually crafting and sending individual emails to each recipient, email automation tools streamline this process, saving time and reducing human error.

Predefined Triggers: Emails are sent when a recipient takes specific actions, such as subscribing to a newsletter, making a purchase, or clicking on a link.
Personalization: Emails can be automatically customized based on subscriber data (e.g., name, purchase history, or behavior).
Drip Campaigns: Automated workflows that send a series of emails over time to nurture leads or provide valuable information.

How to Choose the Right Email Automation Tool

Pricing:

Some platforms offer free plans or affordable entry-level options for smaller businesses or startups.
Look at the pricing structure for advanced features, such as more contacts, greater sending limits, or additional integrations.

Scalability:

Choose a tool that will grow with your business. Some tools charge based on the number of contacts or emails sent, so make sure it can handle future growth without becoming prohibitively expensive.
Consider whether the platform supports additional features as your needs evolve (e.g., segmentation, advanced analytics, or integration with other tools like CRMs and eCommerce platforms).

Integrations:

CRM Integration: Look for tools that can integrate with your existing CRM system to sync customer data and ensure your emails are highly personalized.
E-commerce Integrations: If you run an online store, ensure the tool integrates seamlessly with your eCommerce platform (e.g., Shopify, WooCommerce, Magento) for product recommendations and abandoned cart emails.
Third-party tools: Consider whether the email automation platform integrates with other tools you use, such as social media platforms, and customer support software.

Ease of Use:

A user-friendly interface with drag-and-drop functionality makes setting up and managing campaigns easier, especially for non-technical users.
Look for intuitive email builders, simple automation workflows, and easy-to-understand analytics dashboards that allow you to track campaign performance.

Customer Support:

Look for platforms that offer responsive customer support, including live chat, email, or phone support, especially during the onboarding process.
Consider platforms that offer detailed documentation, video tutorials, and community forums for self-help.

How Businesses Can Evaluate Their Needs

E-commerce:

If you run an online store, look for tools with strong eCommerce capabilities, such as product recommendations, abandoned cart reminders, and order confirmation emails.
Make sure the email tool integrates with your eCommerce platform to ensure seamless automation of customer communication.

Lead Generation:

If your primary goal is generating leads, choose a platform that offers features like lead finding, scoring, segmentation, and drip campaigns to nurture prospects through the sales funnel.
Look for tools that support landing pages, pop-ups, and form builders to capture leads directly from your website.

Event Marketing:

If you’re organizing events, find a tool that offers event-driven email templates, registration confirmation emails, and automated reminders.
Ensure the platform integrates with event management tools to streamline communication and tracking.

The 10 Best Email Automation Tools for 2025

1. Mailgo

mailgo

One-liner: All-in-one cold email platform that integrates AI leads finding, automated email warm-up, smart scheduling to boost deliverability with affordable pricing.

Key Features and Strengths：

Leads Finding Agent: Quickly finds and verifies high-quality leads by searching LinkedIn, B2B directories, and global databases based on your ideal customer criteria.
AI-generated Email Content: Smart scheduling and personalized content generated by AI writer to increase response rates.
Email Guessing: Predicts valid email addresses with high accuracy based on names and domains.
Email Verification: Verifies email addresses to ensure high deliverability and reduce bounce rates.
Automated Email Warm-up: Gradually ramping up activity to build your sender reputation and avoid spam filters.
Automated Email Sequences: Set up email sequences with customizable time arrangement and trigger-based follow-ups depending on the recipient's actions (e.g., email opens), all automatically sent daily.
Real-time Reporting: Track campaign performance and sender reputation to adjust strategies instantly.

Benefits for SMBs:

Cost-effective with a free plan for up to 200 emails/month and essential features like warm-up and verification tools.
AI-powered personalization helps SMBs engage customers without manual content creation.
Mailgo integrates AI leads finding, email accounts warm-up, smart scheduling, AI email writer and email verification all in one place.

Pricing:

Plan	Price	Features
Free plan	$0	200 emails/month email warm-up(free trial) email verification(free trial) data analysis(free trial) smart scheduling(free trial)
Basic plan	$15.20/month	5,000 emails/month 1000 email verification email warm-up (unlimited) email accounts (unlimited) data analysis (unlimited) smart scheduling (unlimited)
Pro plan	$71.20/month	AI leads finding agent 100,000 emails/month 200, 000 active contacts real-time expert support data analysis(professional) smart scheduling(professional)

2. Brevo

brevo

One-liner: Multi-channel marketing automation tool with strong CRM capabilities.

Key Features and Strengths:

Multi-channel marketing (email, SMS, WhatsApp): Engage customers across platforms with consistent messaging.
CRM capabilities: Personalize emails based on customer interactions to improve engagement.
Real-time analytics: Track campaign performance and make data-driven decisions.

Benefits for SMBs:

Multi-channel integration allows SMBs to engage with customers via email, SMS, and WhatsApp, boosting engagement.
High email deliverability ensures better inbox placement for your campaigns.

Pricing:

Plan	Price	Features
Free plan	$0	300 emails/day email sending automations
Paid plan	From $29/month	advanced email sending features integrations

3. ActiveCampaign

active

One-liner: Ideal for SaaS businesses seeking deep automation, CRM integration, and advanced customer insights.

Key Features and Strengths:

CRM and sales automation: Nurture leads with automated follow-ups and personalized communication.
Lead scoring and segmentation: Use predictive insights to optimize campaigns and improve conversion rates.
Integrations: Customize your workflow with numerous integrations to enhance CRM and marketing automation.

Benefits for SMBs:

Customizable workflows to helps SMBs automate complex workflows with ease.
Segmentation allows for hyper-targeted campaigns.

Pricing:

Plan	Price	Features
Starter plan	$15/month	email only
Enterprise plan	From $145/month	5,000 contacts with enterprise-level support

4. Mailchimp

mailchimp

One-liner: Perfect for small businesses and creatives with basic email automation needs.

Key Features and Strengths:

Drag-and-drop email builder: Simplifies email creation for non-technical users.
Basic CRM and audience segmentation: Personalize content based on customer data to increase relevance.
Pre-built automation workflows: Automate routine tasks like welcome emails, order confirmations, and more.

Benefits for SMBs:

Easy to use with an intuitive interface, making it perfect for beginners.

Pricing:

Plan	Price	Features
Free plan	$0	500 contacts basic email sending automations email sends
Paid plan	From $20/month	advanced email sending features integrations

5. MailerLite

mailerlite

One-liner: An intuitive and affordable email automation tool for bloggers and small businesses.

Key Features and Strengths:

Drag-and-drop editor: Create professional emails without technical expertise.
Landing page and pop-up builder: Capture leads effectively on your website.
Advanced automation workflows: Automate targeted campaigns based on customer behavior.

Benefits for SMBs:

Affordable pricing allows small businesses to scale email marketing efforts without breaking the budget.
Simple to use, making it ideal for beginners or small teams.

Pricing:

Plan	Price	Features
Free plan	$0	1,000 subscribers basic email sending features
Paid plan	From $10/month	additional features advanced automation

6. Zoho Campaigns

zoho

One-liner: A comprehensive CRM and email marketing tool that offers advanced automation features.

Key Features and Strengths:

Advanced segmentation, tagging, and dynamic content: Create personalized campaigns that speak directly to customer interests.
Seamless CRM integration: Sync customer data across platforms to ensure cohesive messaging.
Automated workflows: Automate campaigns based on triggers like sign-ups, anniversaries, and other actions.

Benefits for SMBs:

Affordable pricing and CRM integration for businesses looking to leverage customer data.
Unlimited emails on paid plans provide scalability as your business grows.

Pricing:

Plan	Price	Features
Free plan	$0	2,000 contacts for email campaigns
Paid plan	From $4/month	unlimited emails

7. Klaviyo

klaviyo

One-liner: A powerful tool for e-commerce businesses looking for deep integrations and advanced email automation.

Key Features and Strengths:

Integration with e-commerce platforms like Shopify and WooCommerce: Drive sales with targeted campaigns based on customer behavior.
Automated product recommendations and cart abandonment emails: Recover lost sales and increase order value.
Predictive analytics and segmentation: Create hyper-targeted campaigns based on customer activity.

Benefits for SMBs:

AI-driven insights help SMBs optimize email campaigns for maximum impact.
Advanced e-commerce automation makes it easy to create personalized, conversion-boosting campaigns.

Pricing:

Plan	Price	Features
Free plan	$0	basic email automations for 250 active profiles
Paid plan	From $45/month	advanced automation with e-commerce features

8. Drip

drip

One-liner: An excellent choice for e-commerce businesses focused on smart analytics and personalized product automation.

Key Features

Advanced segmentation and behavioral tracking: Tailor campaigns based on customer actions and preferences.
Personalized email campaigns: Deliver highly relevant content to customers at every stage of the buying journey.
Integration with e-commerce platforms and CRMs: Seamlessly connect with your sales system to enhance automation.

Benefits for SMBs:

Effective product recommendation automation boosts sales by sending personalized product recommendations.
Smart analytics track customer behavior and refine campaigns for better performance.

Pricing:

Plan	Price	Features
Paid plan	From $39/month	2,500 contacts
Plus plan (customizable)	$59/month	3,500 contacts

9. Omnisend

omnisend

One-liner: A great choice for e-commerce businesses looking for powerful multi-channel marketing automation.

Key Features

Multi-channel campaigns: Include email, SMS, and push notifications to reach customers on their preferred channels.
Customer lifecycle automations: Manage customer interactions from first touch to post-purchase.
Integrations with e-commerce platforms: Use data from platforms like Shopify to automate personalized campaigns.

Benefits for SMBs:

Omnichannel marketing helps SMBs reach customers across multiple platforms, increasing engagement.
E-commerce integrations make it easy to manage campaigns for online stores.

Pricing:

Plan	Price	Features
Free plan	$0	250 contacts basic features limited emails
Paid plan	From $11.2/month	500 contacts more advanced features

10. Benchmark

benchmark

One-liner: Simple and user-friendly email automation for small businesses.

Key Features

Drag-and-drop email builder: Quickly design professional emails with ease.
Basic automation for new sign-ups and simple email triggers: Automate common workflows such as welcome emails and date-based triggers.
Integrations with Google Analytics and social media platforms: Enhance campaign tracking and reporting.

Benefits for SMBs:

User-friendly interface makes it easy for businesses to get started with email automation without technical expertise.
Affordable pricing ensures that even small businesses can take advantage of automation.

Pricing:

Plan	Price	Features
Free plan	$0	500 contacts basic email automation triggers
Paid plan	From $13/month	1,000 contacts more advanced features

Conclusion

In summary, email automation software boosts marketing efficiency by automating personalized campaigns based on triggers. When selecting a tool, consider factors like pricing, scalability, integrations, and ease of use to ensure it meets your business needs. Tools like mailgo, Brevo, ActiveCampaign, and others offer a variety of features tailored for e-commerce, lead generation, and more. Among them, mailgo stands out for its AI-powered cold email outreach, making it an ideal choice for businesses focused on scaling their email campaigns.