9 Email Marketing Campaign Types That Convert in 2025

Introduction

Nowadays, email marketing continues to be one of the most effective ways for businesses to engage with their audience, build relationships, and drive sales. With customer expectations rising, marketers must continually adapt their strategies to ensure maximum impact. From a long time ago, they discovered that the secret to accomplish better marketing effect lies in the email type division, as each type of email marketing campaign serves a specific purpose, from welcoming new subscribers to driving conversions. By leveraging AI-driven tools like mailgo, businesses can optimize their email campaigns for better engagement, personalization, and results.

Below, we will specifically explore the key types of email marketing campaigns that drive success in 2025, including welcome emails, newsletter campaigns, and etc. 

Welcome Emails

A welcome email serves as a crucial introduction to your brand. It’s your chance to make a great first impression and guide subscribers toward taking the next step. Whether offering a discount, a quick tutorial, or a sneak peek at your products or services, the goal is to engage and excite new subscribers right away. And before sending welcome emails, it's important that you use mailgo's leads finding agent and email verification feature to target and reach your leads accurately.

Goal:

Onboard subscribers and set expectations.

Examples:

Duolingo: Sends language-learning tips post-signup to help users get started.

Summer Fridays: Offers a discount code in their skincare welcome email to incentivize first purchases.

Best Practices:

• Craft an engaging subject line.
• Personalize the content (using the subscriber’s name).
• Offer an incentive like a discount or free trial.
• Provide a clear CTA like “Shop Now” or “Start Your Free Trial.”

Newsletter Campaigns

Newsletters help build long-term relationships by keeping your audience informed and engaged. Whether it’s sharing company news, blog posts, or special announcements, regular communication keeps your brand top-of-mind. If you feel it's a bit difficult to arrange the email sending timeline, mailgo's smart scheduling automatically optimize the timing of your newsletters, ensuring they reach subscribers when they’re most likely to engage, maximizing conversions.

Goal:

Share updates, blogs, and curated content to maintain regular contact with your audience.

Example:

Fussy: Their weekly newsletter drives 31% traffic growth via blog links.

Best Practices:

• Provide valuable content that speaks to your audience’s interests.
• Use eye-catching visuals to enhance readability.
• Segment your audience to send relevant content.

Promotional and Discount Campaigns

Promotional emails offer significant value to your subscribers by highlighting discounts, flash sales, or exclusive offers. These emails are designed to create urgency and encourage immediate action, whether it’s a limited-time discount or a flash sale.

Goal:

Drive immediate conversions through time-sensitive offers.

Examples:

Kampgrounds of America: National S’mores Day campaign with campfire recipes.

Chocolat de Kat: Advent calendar pre-orders with urgency ("Limited Stock!").

Best Practices:

• Align promotions with relevant holidays or events (e.g., Small Business Saturday for local stores).
• Send emails at the right time to create urgency (e.g., "Only 24 hours left!").

Abandoned Cart Emails

Abandoned cart emails serve as a gentle reminder for customers who have added items to their cart but didn’t complete the purchase. These emails offer a second chance to close the sale, often with a personalized touch and an added incentive. With mailgo’s email warm-up feature, you don't need to worry about the abandoned cart emails landing in spam folders instead of subscribers’ inboxes.

Goal:

Re-engage customers who abandon their cart and recover lost sales.

Examples:

Graza: Displays cart items + free shipping offer.

Magic Spoon: Uses animated CTAs to nudge customers to complete their purchase.

Best Practices:

• Personalize abandoned cart emails by showing the items left behind.
• Offer incentives like discounts or free shipping.
• Create a sense of urgency with limited-time offers.

Product Education and Recommendations

Product education emails guide customers through the features and benefits of your offerings, helping them understand how your products can meet their needs. Coupled with product recommendations based on their previous purchases or browsing behavior, these emails are powerful tools for driving conversions. In this case, mailgo's AI writer is here to help you craft personalized email templates, ensuring higher open rates and engagement.

Goal:

Educate customers about your products’ benefits and guide them toward making a purchase.

Examples:

Dr. Idriss: Skincare infographics that help customers achieve even skin tone.

Magic Spoon: Product education with clear, visual information about ingredients and health benefits.

Best Practices:

• Offer tutorials or how-to guides.
• Highlight customer reviews and testimonials.
• Suggest complementary products based on previous purchases.

Re-engagement Campaigns

Re-engagement emails are designed to reconnect with subscribers who haven’t interacted with your emails or website for a while. Whether through a special offer or a simple “we miss you” message, these emails help rekindle interest.

Goal:

Win back subscribers who have become disengaged or inactive.

Examples:

Levi’s: "We Miss You" emails with a 20% off discount.

Duolingo: Playful nudges ("Still here, reminding you to practice!").

Best Practices:

• Personalize the message to remind subscribers why they signed up.
• Offer incentives like discounts or exclusive content.
• Highlight new features, products, or updates.

Loyalty and Rewards Emails

Loyalty and rewards emails are great for fostering customer retention. By offering incentives, such as discounts or points, businesses can encourage customers to keep coming back.

Goal:

Make customers feel valued and incentivize repeat purchases.

Examples:

Starbucks: Free birthday drinks for loyalty members.

Nintendo: Reminders for My Nintendo points redemption.

Best Practices:

• Offer points or discounts for repeat purchases.
• Personalize rewards based on customer preferences.
• Use tiered rewards (e.g., silver, gold, platinum) to incentivize higher spending.

Feedback Request Emails

Feedback request emails are vital for gathering insights that help businesses improve their offerings. By making it easy for customers to provide feedback, you can continue refining your products and services to better meet their needs.

Goal:

Collect customer feedback to improve products and services.

Examples:

Ritual: Post-purchase surveys with discount incentives.

Le Sweat: Founder-led cancellation feedback requests.

Best Practices:

• Ask for specific feedback on products or services.
• Make it easy for customers to provide feedback (e.g., via a survey or rating system).
• Personalize the message to make customers feel valued.

Event Marketing Campaigns

Event marketing emails are essential for promoting events and driving attendance. By sending a series of reminder emails, businesses can build anticipation and keep attendees excited.

Goal:

Promote webinars, conferences, and other business events.

Example:

Zapier’s ZapConnect: Event countdown emails with a CTA to "Save Your Spot."

ActiveCampaign's Study Hall: Leveraged past attendee testimonials to encourage registration.

Best Practices:

• Use countdown timers and dynamic visuals.
• Segment event reminders based on attendee preferences.
• Provide social proof to encourage sign-ups.

Conclusion

To maximize the effectiveness of your email marketing campaigns, integrate various types of emails into a cohesive strategy. Using mailgo’s AI-driven platform, businesses can automate campaigns, personalize content, and track performance in real time. By consistently testing and optimizing your email strategies, you can improve engagement, boost conversions, and grow your business in 2025.