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How to Improve Campaign Sending Ability

Written by: MailgoJul 22, 2025 · 2 min read

Have you ever encountered these scenarios in your campaigns?

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Or 

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To help you send emails more efficiently, let's first look at some important factors that influence your campaign's daily sending limits:


How to Improve Daily Campaign Sending Ability? 


Improving your campaign's daily sending ability primarily depends on the relationship between your total account sending limits and your campaign limit.


Scenario 1: Sum of Accounts Sending Limits < Campaign Sending Limits


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When the total daily sending limit of all selected accounts is less than the campaign's set sending limit, you won't be able to fully utilize the campaign's potential.

Solutions: 


1. Add More Email Accounts

  • We recommend sending 30 campaign emails per day per account.
  • If you want to send more emails, add more sending accounts to your campaign.
  • For example: 10 accounts can send up to 300 emails per day (10×30).


2. Improve Account Sending Limits

  • How to set: Go to "Account Settings" → "Daily Sending Limit".
  • Make sure your sending limit matches your Email Health Score. It's preferable to choose the "Daily recommended sending value" to avoid negatively impacting your health score.

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ScoreDaily Recommended Sending Value
0-205
20-4010
40-6015
60-8030
80-9040
Higher than 9050-60

Important Note:

  • Sending more than 50 emails per day per account can harm your email reputation and deliverability.

  • The best way to scale is by acquiring more domains and email accounts, rather than exceeding the email limit per account.

3. Distribute Accounts Properly

  • Avoid using the same sending accounts across multiple campaigns.
  • Assign specific accounts to individual campaigns for better performance.


4. Check Time Gap Settings

  • Ensure the time gap between your emails allows for sufficient sending within your schedule.
  • How to set: Go to "Account Settings" → "Minimum wait time".
  • Default: 10 minutes (to simulate human-like sending behavior).


Scenario 2: Sum of Accounts Sending Limits > Campaign Sending Limits

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When the total daily sending limit of all selected accounts is greater than the campaign's set sending limit, the actual sending volume of the campaign will be limited by the campaign's own settings.

Solution

Optimize Your Campaign Settings

  • How to set: Go to "Campaign Settings" → "Daily Limit".

  • Improve your campaign's daily limit to support your desired volume.