Stop Losing Leads with an Email Deliverability Tool
Cold mail deliverability is the foundation of any successful email marketing campaign. High deliverability ensures that your emails are seen, read, and trigger the right actions.
But the unfortunate reality is that 16.9% of emails never reach the target inbox, with less than 35% getting opened, 10.5% landing in spam, and about 6.5% disappearing without a trace.
There are a handful of fixable reasons why your cold outreach is failing. However, the good news is that using the right email deliverability tool can be a game-changer. You can craft the perfect message and work hard to get an active list, but it won’t have any impact if it doesn’t reach your audience.
As simple as it sounds, the best email deliverability tools can take your cold mailing results from zero to a hundred with less stress and lower cost. It ensures your messages reach the recipient’s primary inbox, get seen, read, and trusted.
This guide helps you understand email deliverability, why it is important, and the reasons your cold outreach might be failing. You will also learn how using a powerful and effective email deliverability tool like Mailgo can help you get your dream deliverability results.
What is Email Deliverability?
Email deliverability is beyond hitting the “send” button and hoping for the best. It is the measure of how effectively your emails are reaching your target audience's primary inbox to ensure they are seen and engaged with.
In simpler terms, email deliverability is the ability of your email to get to the recipient’s inbox rather than get dumped in spam or junks folders, or even disappear without a trace.
Top-level email deliverability can also include your email getting opened, avoiding blacklists, passing authentication, improving your sender reputation, and triggering the right actions.
Why is Email Deliverability Important?
The success of your email marketing largely depends on the level of deliverability. It determines the percentage of your target audience that receives your messages and engages with them.
It helps you to connect with your audience, build a solid reputation, improve conversion, and help you achieve your overall business goals. Other reasons why email deliverability is vital to your cold mailing outreach include;
● Reaching your audience without getting bounced
● Improving engagement and conversion
● Building trust and enhancing brand reputation
● Saving resources, reducing email marketing cost, and boosting ROI
● Maintaining compliance with regulations
● Allowing you to free up productive time to focus on other aspects of your marketing
Causes of Low Email Deliverability Score
A low deliverability score simply translates to wasted effort and resources. Simply, it feels like merely whispering in a noisy crowd; no one can hear you. Poor email deliverability can be caused by a handful of fixable problems, including;
● Spam folder filtering
● Authentication failures (SPF, DKIM, DMARC)
● Lack of a proper mail warming-up process
● Bounced emails
● Blocklist restrictions
● Email reputation
● Content of an Email
● Email Infrastructure
What is an Email Deliverability Tool?
An email deliverability tool is a software designed to help businesses, SaaS, SDRs, and email marketers ensure their emails reach recipients' inboxes reliably. It also helps to monitor, analyze, and enhance email delivery practices.
These tools focus on improving inbox placement, minimizing spam folder dumps, and optimizing email campaigns for maximum effectiveness.
If you are confused about how to improve email deliverability, AI-powered software tools like Mailgo are built to cover essential aspects of cold email marketing and improve conversion.
The Core features and functions of an effective email deliverability tool include;
● Email warm-up
● Quality email writing
● Aid authentication and compliance process
● Email list verification and quality lead finding
● Domain reputation monitoring
● Spam score checks
● Inbox placement testing
● Automation and analytics support.
How an Email Deliverability Tool Can Fix Your Cold Outreach Failures and Improve Conversions
The core features and functions of email deliverability tools make them the ideal solution for most email marketing problems. If something feels off or you are not getting the right results from your cold outreach, exploring the right deliverability tool might be all you are missing.
Here is how the best email deliverability tools can help you fix your cold email problems, improve conversions, and boost ROI.
1. Finding Quality Leads and Email List Verification
Outdated information, invalid addresses, and a clumsy mailing list are some of the primary reasons for low deliverability scores. A good email deliverability tool will help verify email addresses before sending to reduce bounce rates and improve sender reputation.
Some AI-powered deliverability tools like Mailgo can help you generate quality leads within seconds with a simple prompt like “Find software companies in California with 200+ employees."
It searches quality B2B directories and global business databases in a few minutes to deliver a clean, verified lead list with decision-makers’ direct email addresses.
This tool can also help to group your audience based on engagement and send customized emails to increase relevance and reduce the possibility of being marked as spam.
2. Automated Email Warm-ups
Domain warm-ups mean you are gradually increasing email volume from new domains or accounts. This process helps you avoid triggering spam filters and establishes a positive sending reputation.
Email warm-ups will be automated if you use the right email deliverability tool. It is effective because it imitates natural sending behavior to help you build a quality brand reputation. It also warms up new accounts as you scale your list.
3. Personalized AI Email Writing
Writing emails that feel personal and compelling and communicate your idea correctly in your brand tone and voice are some of the biggest hurdles of cold email marketing. Email content that converts usually feels personal to each recipient and addresses their unique pain points while avoiding spam trigger words.
Writing an email with these features can feel like a complete hassle. But it becomes an easy-peasy process with the right email deliverability tool. What do you think about crafting the perfect message in a few minutes?
Mailgo, an AI-powered deliverability tool, includes a writing assistant that generates compelling content in your brand voice, tailored to feel personal for each recipient. This tool uses specific details like individual or company names to add a personal touch to each message.
4. Smart Email Sequences and Scheduling
When to send your emails and how to arrange them in the perfect sequence is a significant problem often overlooked by many email marketers. To be fair, getting sequencing and scheduling right can be mentally draining when you try to do it all by yourself. Most who try don’t even get it right.
But this is where your email deliverability tool comes in. The tool can help you arrange multi-step email sequences and scheduling that adapt intelligently to your recipient's behavior.
You can also schedule innovative, effective, and well-timed follow-up emails that automatically stop when your recipient opens, clicks, or responds. The smart scheduling analyzes recipient time zones to automatically schedule emails when they’re most likely to be checked to maximize engagements.
5. Creating Unified Emails for Replies
Certain email deliverability tools like Mailgo help you create a streamlined and organized workflow. It achieves this by arranging all the responses from your campaign into one unified inbox.
This process helps you skip the hassle of logging into multiple accounts to check inboxes when sending from multiple email accounts or domains. Simply put, you can manage all prospects in a single inbox to make tracking easy and responses faster.
6. Easy Real-time Analytics on Deliverability
Email deliverability tools prevent you from running a blind campaign. They provide detailed analytics on email opens, clicks, bounces, and spam complaints, allowing you to track performance and make data-driven adjustments.
This feature allows you to have a clear idea of what’s working or not, carry out A/B testing, and monitor your outreach performance at a glance. You can use the results and insights to make informed decisions and refine your strategy.
7. Manages Authentication
An email deliverability tool ensures that your campaign passes all authentication tests, including SPF, DKIM, and DMARC.
The SPF authentication test determines whether your email was sent from an authorized server. DKIM verification adds a digital signature to your mail as proof that your message hasn’t been hijacked and altered before getting to your recipient.
DMARC, on the other hand, works with SPF and DKIM to provide insightful feedback to help you control what happens next if your emails fail authentication.
Passing these authentications will not only improve your brand reputation, but it will also prevent your messages from going into spam boxes or disappearing without a trace.
8. Monitors Sender Reputation
Manually keeping up with your email campaign reputation from time to time can be inadequate, time-consuming, and ineffective. However, the process becomes seamless with the right email deliverability tool.
The tool can help to scan for your domain or IP address on blacklists, and taking corrective actions prevents your emails from being blocked. It can also provide insights into what’s wrong with your campaign's deliverability and make instant corrections.
9. Clean Up Your Email List
Email hygiene is not a one-off process. It doesn’t matter if you started the campaign with a clean list; it is a process that must be carried out from time to time.
Anything can happen along the line that will alter the hygiene level of your mailing list. Data can become outdated, email addresses change, and companies can move domains. In fact, customer behavior and patterns can change over time.
Unfortunately, keeping up with these changes manually is almost impossible. An email deliverability tool can periodically help you identify and remove invalid or inactive email addresses to prevent bounces and improve deliverability.
Cold Outreach Problems vs. How an Email Deliverability Tool Solves Them
Cold outreach and email marketing can fail for many fixable reasons. However, most of them point to poor email deliverability. Without proper email deliverability tools in place, you risk wasting time and resources, damaging your sender reputation, and losing valuable leads.
The table below highlights the most common cold outreach problems, their major causes, and how an email deliverability tool can solve them effectively.
| Cold Outreach Problem | Major Cause(s) | How an Email Deliverability Tool Fixes It |
|---|---|---|
| Emails landing in spam folders | Poor domain reputation, spam trigger words, spammy content, and an unusual sending pattern. | Warm-up sequences, content optimization, regulated sending sequences, scheduling that imitates natural behavior, and spam tests. |
| High bounce rates | Sending to invalid or outdated email addresses. | Periodic email list cleaning and verification. |
| Low open and reply rates | Generic messaging, poor segmentation, bad scheduling and sequencing, robotic texts, and poor or lack of call-to-action. | Analytics and behavioral data to personalize outreach, customized compelling messages, automated follow-ups, and strategically-placed CTA. |
| Emails blocked or flagged by ISPs | No warm-up, aggressive volume, and authentication failures. | Gradual warm-up, authentication management, corrective actions against blocklists, and sending pattern control. |
| No insights into campaign performance | Incorrect or a lack of tracking and reporting. | Real-time open, click, bounce, and placement tracking in one dashboard. |
| Domain blacklisting | High complaint or bounce rates. | Reputation monitoring, proactive alerts, and correction actions. |
How Mailgo Can Help You Effectively Solve Your Email Deliverability Problems to Boost Conversion
With Mailgo, cold email becomes smarter, faster, and far more effective. Mailgo is an all-in-one email deliverability software designed to eliminate cold outreach failures and help you land more qualified leads. More impressively, it only takes a few easy steps from setup to launching your campaign.
It has an integrated AI-Powered Lead Finder that helps you generate verified B2B leads by simply describing your ideal customer to remove the stress of manual scraping.
Mailgo includes a built-in warm-up system that automatically improves your sender reputation by imitating natural email behavior before your campaigns begin. It also features an AI email writer that creates personalized, compelling messages, boosting engagement without wasting your productive time.
No reply? No problem. With Mailgo's intelligent sequencing, your follow-up emails will adjust based on recipient behavior. Similarly, the smart scheduling sends emails at the perfect local time for each contact, and you get increased open rates effortlessly.
The integration of a unified inbox keeps all replies in one place for easy management, while the real-time analytics feature gives you instant insight into performance so you can optimize and refine your strategy.
Ready to Get Rid of Your Email Deliverability Problems, Increase Conversion, and Boost ROI?
Using the right email deliverability tools will provide valuable solutions to your major email marketing problems, helping you take your cold outreach to the next level. Explore the incredible features of Mailgo to build a cold mailing ecosystem that never fails.
Schedule your free trial today and get started!